d. What is the probability that a communication will be a newspaper coupon for the diet product? e. What is the probability that a print communication is used (magazine or newspaper)? f. What is the probability that a print communication is used given that the regular product is being featured?
d. What is the probability that a communication will be a newspaper coupon for the diet product? e. What is the probability that a print communication is used (magazine or newspaper)? f. What is the probability that a print communication is used given that the regular product is being featured?
Chapter8: Sequences, Series,and Probability
Section8.7: Probability
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Transcribed Image Text:d. What is the probability that a communication will be a newspaper coupon
for the diet product?
e. What is the probability that a print communication is used (magazine or
newspaper)?
f. What is the probability that a print communication is used given that the
regular product is being featured?
Transcribed Image Text:1. A brand manager for a soft drink firm is doing competitive analysis on marketing
communications patterns. The firm's major competitor generally uses four means
of communication with customers: television advertising, radio advertising,
magazine advertising (with coupons), and newspaper advertising inserts (with
coupons). The total number of each used over the last two months for the
competitor's regular and diet drinks is as follows.
Type\Media Television Radio Magazines Newspapers Total
Regular
110
52
7
36
205
Diet
80
85
4
48
217
Total
190
137
|11
84
422
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