Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.2: The Consumer Decision Process
Problem 1LO
Related questions
Question
Define consumer behavior,
and explain the purchase
decision-making process
Expert Solution
Step 1
Consumer.
A person of group of person who buys things or uses the services available to them to meet their actual needs. He is someone who buy the goods for consumption and not for commercial purpose.
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