Explain Consumer product?
Marketers mainly examine goods based on who they are targeting. It is important to understand the different types of consumer products and their differences, as each type of product demand certain marketing strategies.
Consumer products are intended to meet the needs and desires of the end consumer. But this is not a sufficient definition for marketing purposes. The category of consumer goods is very wide and diverse when developing product strategies. Consumer goods range from fresh grain to modern electronic games, home video recorders, sweaters and jeans to books and pens. As a result of this shift, marketing executives need to further categorize these products by focusing on the purchasing processes used by consumers. They are divided into the following categories:
- Shopping products
- Unsought products
- Convenience products
- Specialty products
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