UESTION 16Define Customer Relationship Management and explain why customer relationships are so important today.che toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).EIUSParagraphVArial10ptIx

Answered: Define Customer Relationship Management…

Define Customer Relationship Management and explain why customer relationships are so important today. he toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac).

Principles of Information Systems (MindTap Course List)

13th Edition

ISBN:9781305971776

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter9: Business Intelligence And Analytics

Section: Chapter Questions

Problem 3CE

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Concept explainers

Types of CRM

The full form of CRM is Customer Relationship Management. CRM is a tool that companies use for developing, retaining and acquiring customer related information. The enterprise uses a combination of practices, strategies, and technologies to manage or analyze customer interactions and data throughout the customer lifecycle.

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UESTION 16
Define Customer Relationship Management and explain why customer relationships are so important today.
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