Define social media marketing.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.7: Ethics In Social Media
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Define social media marketing.

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Promotion is the component of marketing mix which deals with creating brand awareness and attracting customers to purchase the product and services of the company.

Marketing or promotion of company's offerings involves communicating a message which attracts the consumers and induces them to purchase.

It is important for the marketers to study the consumer,s their purchasing habits,their tastes and preferences before forming a promotional message.

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