Define yield management. How does it differ from the pure strategies in production planning?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter19: Pricing Concepts
Section: Chapter Questions
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Define yield management. How does it differ from the pure strategies in production planning?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing