Define/describe the following: i. Lip Liner ii. Lip Stain iii. Lip Gloss iv.Lip Balm B. Name one (1) brand of the lip products mentioned in Section A and list down and give the use or function of their respective ingredients.
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A. Define/describe the following:
i. Lip Liner
ii. Lip Stain
iii. Lip Gloss
iv.Lip Balm
B. Name one (1) brand of the lip products mentioned in Section A and list down and give the use or function of their respective ingredients.
C. Provide the advantages of using the products in section A versus the standard lipstick.
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- What is the definition of a brand name? A) A brand is an identifying mark for products or services. B) a description of a product used to identify it to customs officials C) a package of legal rights protecting a company's interest in a product’s name or logo D)the official legal designation of a product's manufacturer or producer10 New-to-the-world products are used to reposition brands. A. True B. False71. The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is __________. a) product b) price c) promotion d) place e) process 72. The element of the marketing mix demonstrated when an art gallery suggests a $2. 00 donation at the door is __________. a) product b) price c) promotion d) place e) production 73. To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix. a) product b) process c) price d) place e) promotion 74. The element of the marketing mix demonstrated when a newspaper carrier throws a paper on the front porch is __________. a) product b) price c) promotion d) place e) process 75. The ability to buy a soda from a vending machine demonstrates which element of the marketing mix? a) Product b) Price c) Promotion d) Place e) Process 76. With today’s cell phones, you can…
- 2.Tony the tiger used for Kellogg’s Frosted Flakes is an example of a A.brand character B.brand mark C.trademark D.brand logo13. An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product? a. Business b. Process materials c. Raw material d. Convenience e. Consumer 14. If a brand is extended too many times, one major risk is that it can lead to _____. a. family branding b. brand dilution c. co-branding d. line extensions e. generic brandingWhich of the following is most likely to be an example of an unsought product? A. A MP3 player B. A Lexus LS 400 luxury automobile C. A flight on American Airlines D. Burial Insurance E. Ivory soap
- 4. The purpose of a _____________________ is to provide customers with details around the features and benefits of the product so they’re obliged to buy.Jane Dawson is a new sales representative for the Charles Schwab brokerage firm. In searching for clients, Jane purchased a mailing list of subscribers to The Wall Street Journal and called them all regarding their interest in discount brokerage services. She asked if they have any stocks and if they have a regular broker. Those people without a regular broker were asked their investment needs. Two days later, Jane called back with investment advice and asked if they would like to open an account. Identify each of Jane Dawson’s actions in terms of the personal selling process1. What type of report along with the specific contents of the report should the Accounts department request from the Marketing department in order to address customers experiencing short deliveries? 1. What type of report along with the specific contents of the report should the Account depatment request from the Distribution department in order to address customers experiencing short deliveries?
- SECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 4 Explain, with justification, which type of data you would recommend that BK collect for their research, (Primary or Secondary).Prego introduced a Pasta Bake Sauce, which called for uncooked pasta blended with pasta, sauce, meat, and cheese in a casserole. Legally, this product should only be labeled as new Multiple Choice until its advertising had been seen by every member of its target audience. if it was functionally the same as its salsa sauce. as long it retained these exact product characteristics. for the first six months that it was regularly available at a variety of grocery stores. until a competitor such as Ragu had issued a similar product targeted to the same market.18 A company seeking price-skimming strategy tends to set high prices to earn more revenues and they seek to sell larger number of products to have larger market share. Select one: a. False b. True