Answered: Vulcan Radio Manufacturing Inc.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Vulcan Radio Manufacturing Inc. ("Vulcan") is a well-known manufacturer of radio broadcast equipment. Vulcan employs Thor on a full-time basis as an engineering sales representative in Ontario. In addition to working for Vulcan, Thor performs independent professional engineering consulting services for radio broadcasters. Thor's business cards read Thor, Audio Consulting Engineering Services. Thor's independent services include technical analyses of broadcast systems. As part of these services, Thor often makes recommendations for the selection and purchase of broadcast equipment by broadcasters. Sometimes, Thor recommends Vulcan's equipment to clients. Using PEO's Codes of Ethics and Code of Conduct as your guide. What approvals, licences, etc. must Thor obtain in order to be legally allowed to provide such consulting professional engineering services? Assuming that Thor has all the necessary licences, what should Thor tell his regular employer and clients about this work? Discuss Thor's obligations in recommending Vulcan's equipment to his clients

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