Describe ..Why is packaging considered an integral part of product strategy?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.5: Marketing Across The Product Lifecycle
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Describe ..Why is packaging considered an integral part of product strategy?

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