1. Answer the following. • What is the consumer market and the four major sets of factors that influence consumer buyer behavior? • What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?
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1. Answer the following.
• What is the consumer market and the four major sets of factors that influence
• What is subculture? What are the two subcultures to which a person belong and any reference groups that might influence consumption behavior?
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- 1. How does an opinion leader influence the buying decision process of reference group members? 2. In what ways does social class affect a person’s purchase decisions? 3. What is culture? How does it affect a person’s buying behavior? 4. Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.1)Pick a category dominated by two main brands. Evaluate the positioning of each. Who are their target markets? What are their main points of parity and points of difference? Have they defined their positioning correctly? What can they do to improve it? 2) Find advertisements examples that aims to create POP(Points of Parity) and POD(Points of Distinction)and talk about by which means they are suggesting their POP?The characteristics of the Millennials are important to Marketers. From the list of approaches and products below, check those that correctly match (select all that apply). Student ambassadors: At spring break, having college students handout free sunscreen. Videos: Showing esoteric films Unconventional Sports: Major League Baseball Street Teams: Dispensing free sample cigars outside of a rodeo. Cool Event: Nike sponsoring a local track meet.
- “Marketing in 21st century; it is not among products. It is among perceptions.” Regarding sensory marketing (senses), what is this sentence means?https://www.jackery.com/products/explorer-1000-portable-power-station Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain why?1. What are boomerang kids? 2. What is the FLC, and why is it important to marketers?
- Explain how you will build trust in your brand (POP TARTS) with consumers in the emerging city by using the consumer mind space model as your guideline. In your explanation: • Discuss the importance of each of these concepts (Risk reduction, Differentiation, Relevance, Social Esteem and Emotional Bond) in terms of entering the brand into an emerging city.Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to success. illustrate are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?What are some products that make their appeals primarily to the id? To the superego? To the ego? How does these appeal work? can you think of a company that uses psychographics segmentation to position its products in the marketplace
- Q3) discuss how the idea of an ideal self image of a consumer could can be used by a marketer in the following product categories: Cosmetics Mobile phone Beverages kindly complete in details in each pats pleaseConsumer's attitudes are formed in several ways. Identify three components of consumer attitudes and give brief examples. Consumers value cognitive consistency, but unfortunately, consumers sometimes experience cognitive dissonance based on experience their experiences or contradictory information. Identifytwo ways by which marketers might reduce cognitive dissonance among consumers.Q - Cultural SocialPersonal, and psychological characteristics affect consumers' purchase decisions. What factors influenced your decision to buy the specific smart phone you have? Expalin those factors.