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- List the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?International Marketing is not as easy as domestic marketing throw light on the statement with respect to the challenges faced in international marketing.Why is it important to understand history and geography when talking about international marketing?
- Language barriers, translation problems, and cultural differences have generated numerous headaches for international marketing managers. True or false? Explain with an example?Explain what is meant by the term global firm and identify the six major decisions involved in international marketing.Provide and discuss one International marketing strategy that you could suggest to a organization. For example is to a University. And how do you successfully implement the said strategy? Incorporate your insights and perspective into the discussions.