List the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter9: Reaching Global Markets
Section: Chapter Questions
Problem 2DRQ
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List the advantages and disadvantages of different ways of entering the global market and the effect of the external environment on the firm’s marketing mix?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing