Describe a marketing research problem in which both survey and observations methods could be used for obtaining information to address a management decision problem
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- Under what conditions might a firm use multiple forecasting methods?Define an appropriate marketing research problem corresponding to the management- decision problem you have identified.State the research problems for each of the following management decision problems:( with explanation please) Should a new product be introduced? Should an advertising campaign that has run for three years be changed? Should the in-store promotion for an existing product line be increased What pricing strategy should be adopted for a new product?
- Describe a marketing research problem in which both survey and observation methods could be used for obtaining the information neededDefine a marketing research problem that addresses a management decision opportunityDescribe the use of analytics in CRM for customer behavior prediction and trend analysis. How can businesses make data-driven decisions using CRM analytics?
- Build a Marketing Analytics Toolkit with Cluster Analysis, Choice Models, Conjoint Models and Market Response ModelsTo carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Khaddi and your company wants you to deploy an efficient Marketing information system. Explain how all the components of the Marketing Information system will help Khaadi in collecting information and forecasting demand?To carry out their analysis, planning, implementation, and control responsibilities, marketing managers need a marketing information system (MIS) to assess information needs, develop the needed information, and distribute it in a timely manner. Assume that you are a Marketing Manager of Foodpanda and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help Foodpanda in collecting information and forecasting demand?
- Develop a research objective for the business problem described in the extract.Discuss how can predictive analytics be applied in marketing to forecast customer behavior?IDENTIFICATION: PLEASE PROVIDE AN ANSER ON THE FOLLOWING QUESTIONS. 1. This is a strategy primarily for achieving low-cost leadership among industry competitors 2. This is also known as channels that link the organization to its customer. 3. It determines the means to implement the strategies. 4. This includes both political and legal factors. 5. It is the function responsible for acquiring and evaluating market and consumer -based information for decision making. 6. A respondent can answer these questions in his/her own words. 7. It is the body of the survey questionnaire. 8. It is the stage in the process where the questionnaires are administered to the selected respondents. 9. She/he is the person who tries to convince others of the need for the product/services and influences the purchase decision. 10. It is a status hierarchy in which individuals and group.