Consumer behavior is strongly influenced by many internal factors or conditions including demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings. Based on the brand of your current mobile phone; please discuss the psychological factors which influenced your buying decision. (providing a clear justification for each of the factors discussed).

Consumer behavior is strongly influenced by many internal factors or conditions including demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings. Based on the brand of your current mobile phone; please discuss the psychological factors which influenced your buying decision. (providing a clear justification for each of the factors discussed).

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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