Describe a recent important consumption decision you made that was influenced in some way by the Internet. Describe each of the five steps (labeling each) and comment on the importance of online resources and what types of benefits were provided. 1. problem recognition 2. information search 3. evaluation alternatives 4. choice (purchase) 5. postpurchase behavior
Describe a recent important consumption decision you made that was influenced in some way by the Internet. Describe each of the five steps (labeling each) and comment on the importance of online resources and what types of benefits were provided. 1. problem recognition 2. information search 3. evaluation alternatives 4. choice (purchase) 5. postpurchase behavior
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1SC
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Describe a recent important consumption decision you made that was influenced in some way by the Internet. Describe each of the five steps (labeling each) and comment on the importance of online resources and what types of benefits were provided.
1. problem recognition
2. information search
3. evaluation alternatives
4. choice (purchase)
5. postpurchase behavior
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