How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior? Relate with real life examples from your experience.

How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior? Relate with real life examples from your experience.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 3DYMP

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Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”

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How and why might the duration of the decision making process and the extent of information search differ between the different type of consumer buying decision behavior?
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Assume that a franchised chain of restaurants is renewing their furniture. This is a big purchase considering that the restaurant chain is going to buy furniture for all of their stores. Who in the restaurant chain would perform the following six roles in the buying center for this purchase and how would they perform these roles? Be specific in your answer. (a) Initiator (b) User (c) Influencer (d) Buyer (e) Decider (f) Gatekeeper
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Can business-to-business marketers take advantage of newinsights into consumer buying behavior? Why or why not?