Describe how digital mediaaffect the four variables of themarketing mix

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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Describe how digital media
affect the four variables of the
marketing mix

Expert Solution
Step 1

Advertising alludes to the arrangement of activities that forms commitment with the buyers, comprehends the necessities of the shoppers and make an incentive for the customers. The showcasing that advances the items and administrations and construct positive offer among the shoppers. 

The four factors of the marketing mix are product, price, place and promotion.

 

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