traditional versus social media

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.8: Launching And Measuring A Social Media Campaign
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Describe the differing roles of those receiving messages through traditional versus social media and how brand managers select social media.

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Marketing is a set of activities such as advertising, selling, and delivering products that a company undertakes to promote the buying or selling of a product or service. 

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