Toyota automobile company has been losing itssales for the last year in Oman. The managementwants to find out the reason for this situation.Which component of MIS should the companyneed to do?a. Information systemb. Internal marketing informationc. Market intelligenced. Marketing research

The information system is an important component of Marketing Information System and hence the…

Answered: Toyota automobile company has been…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Toyota automobile company has been losing its sales for the last year in Oman. The management wants to find out the reason for this situation. Which component of MIS should the company need to do? a. Information system b. Internal marketing information c. Market intelligence d. Marketing research