Describe the method of sensitivity analysis?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Describe the method of sensitivity analysis?

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Sensitivity analysis is the study in which the uncertainty in the output of the model will be allocated and divided to different sources of uncertainty in the input of the model.

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