Describe the role of CRM software in enhancing customer engagement and retention. What tools and features are commonly found in CRM solutions for this purpose?

Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter13: Systems Development: Construction, Integration And Testing, Implementation, Operation And Maintenance, And Disposal
Section13.6: Information Systems @ Work: System Testing Reveals Problems In The Kill Vehicle Program
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Describe the role of CRM software in enhancing customer engagement and retention. What tools and features are commonly found in CRM solutions for this purpose?

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