Determine the market potential for a product that has 20 million prospective buyers who purchase an average of 2 items per year in which the price averages €50. How many units must a company sell if it desires a 10 per cent share of this market?

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
Publisher:MOYER
Chapter14: Capital Structure Management In Practice
Section14.A: Breakeven Analysis
Problem 6P
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Determine the market potential for a product that has 20 million prospective buyers who purchase an average of 2 items per year in which the price averages €50. How many units must a company sell if it desires a 10 per cent share of this market?

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