Heiko Company, a manufacturer of moderately priced timepieces, would like to introduce a new electronic watch. To compete effectively, Heiko cannot price the watch at more than €30. The company requires a return on investment of 15% on all new products. The plan is to produce and sell 20,000 watches each year. This would require a €500,000 investment. What is the target cost per watch? a) €26.25 b) €28.00 c) €29.50 d) €30.00

EBK CONTEMPORARY FINANCIAL MANAGEMENT
14th Edition
ISBN:9781337514835
Author:MOYER
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Chapter18: The Management Of Accounts Receivable And Inventories
Section: Chapter Questions
Problem 10P
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Heiko Company, a manufacturer of moderately priced timepieces, would like to introduce a new electronic watch. To compete effectively, Heiko cannot price the watch at more than €30. The company requires a return on investment of 15% on all new products. The plan is to produce and sell 20,000 watches each year. This would require a €500,000 investment. What is the target cost per watch?

a) €26.25

b) €28.00

c) €29.50

d) €30.00

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