Develop a brand name for (a) a voice-activated wireless speaker, (b) a sports apparel store, (c) an Internet grocery shopping service, (d) a mobile app, or (e) a pet-walking service. Justify your name.
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- 1. Management at a U.S. company trying to market tomato paste in the Middle East did not know that, translated into Arabic, tomato paste is “tomato glue.” How could they have known in time to avoid problems? 2. Give examples of how the self-reference criterion might be manifested. QBrand awareness comprises of ____________. Select one: a. none of the answers supplied for this question are correct b. brand equity and brand knowledge c. brand recognition and brand recall d. brand knowledge and brand recall e. brand knowledge and brand experience Clear my choice8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.
- 42-Based on the market positioning, which of these is the marketers' objective? To create a bad impression about the competitor's product To create unique market positions for their products in the customer's mind To create confusion among customers about their product None of the option11) When Procter & Gamble introduced Crest toothpaste, the first fluoride toothpaste, it was intended for use by children and was therefore given a child-appealing bubblegum flavor. Sometime later the same basic formula was given a fresh, minty flavor to appeal to adults. What is this marketing strategy called? Product extrapolation Product differentiation Usage segmentation Psychographic segmentationA wallstreet journal subcriber survey asked 46 questions about subcribers characteristics and interest. State whether each of the following questions provides categorical or quantitative data. a. What is your age? b. Are you male or females? c. When did you first start reading the WSJ? High school , college, early career, midcareer, late career, or retirement? d. How long have you been in your present job or position? e. What type of vehicle are you considering for you next purchase? Nine response categories include sedan, sports car, SUV, minivan, and so on.
- 15) Benjamin, a marketer of an investment services company, noticed that most of his target customers do not have any retirement plan. He tracks the prospects through large-scale promotional efforts to meet his sales target. Benjamin most likely practices the ________. A) production concept B) marketing concept C) selling concept D) product concept E) societal marketing concept14. Ahmed works as a sales person in an electronic shop. He tends to attract buyers with updated features of a product of their interest, but he does not intend to sell that particular product as he does not have enough stocks from it. However, Ahmed used this strategy to grab customers' attention then offer them a different expensive product in its place. Ahmed is performing a process of: * A.Remarketing B.Opt-ins C.Bait and switch D.Behavioral targeting E.Permission marketingQ1. once per year. Therefore, Officials at the Ministry of health have started a campaign which focuses on influencing registered blood donors to donate blood 3 times per year. This indicates that the aim of this campaign is to: a. Influence the target audience to switch a behavior. b. Encourage the target audience to accept a new behavior. c. Encourage the target audience to modify a current behavior. d. Influence the target audience to continue a desired behavior. ______________________________________ Q2.In an anti-smoking campaign, social marketers were evaluating different audience segments in order to select one to target .They gathered and compared information about the occurrences of lung disease and cancer in each segmentThis is an example of which evaluation factor? a. Problem incidence. b. Problem severity C. Segment size d. Reachabllity
- 11 A marketing research firm has just sent surveys to 100 people in a mail panel about bike helmets. It can be assumed that these people have purchased a bike helmet recently are all of a certain age range meet certain criteria set up by the firm are not expecting the surveyChapter 8 discusses stimulus factors in advertising. Use Google Videos or Google Images to find examples of the advertisements for either Xerox’s 2010 or 2013 advertising campaign. Evaluate those advertisements based on the following stimulus factors: a. Size b. Intensity c. Attractive visuals d. Color and movement e. Position f. Isolation g. Format h. Contrast and expectations i. Interestingness j. Information quantityHow would you determine the best product position for the following? a. A brand of tablet computer b. A cell phone targeting children c. A local animal shelter d. A line of power tools targeting women e. A brand of toothpaste