Did the Chotukool pose a threat of disrupting the traditional refrigerator market?Why or why not?
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Did the Chotukool pose a threat of disrupting the traditional refrigerator market?Why or why not?
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- ANDO’S – PERI-PREPARED The story of Nando’s begins with the African Bird’s Eye Chilli, also known as “Peri-Peri”, discovered by Mozambicans and adopted by Portuguese explorers. This Peri-Peri flavour inspired Fernando Duarte to invite his friend Robbie Brozin to a Portuguese eatery in the heart of Rosettenville, South Africa in 1987. Together, they set themselves the goal of bringing this flavour to the world. “We’re a flame-grilled peri-peri chicken brand, with Portuguese heritage but also a flavour coming from Mozambican heritage, and we have restaurants trading in 21 different countries,” says Trudi van Niekerk, Chief Executive Officer of Nando’s Licensed Markets & India. Nando’s first restaurant was successful enough that soon the founders opened a second, in Savoy, Johannesburg, swiftly followed by another. Brozin and Duarte’s business strategy operated through a “flying by the seat of their pants” philosophy, taking risks, always aware they could fail at any moment. But…ANDO’S – PERI-PREPARED The story of Nando’s begins with the African Bird’s Eye Chilli, also known as “Peri-Peri”, discovered by Mozambicans and adopted by Portuguese explorers. This Peri-Peri flavour inspired Fernando Duarte to invite his friend Robbie Brozin to a Portuguese eatery in the heart of Rosettenville, South Africa in 1987. Together, they set themselves the goal of bringing this flavour to the world. “We’re a flame-grilled peri-peri chicken brand, with Portuguese heritage but also a flavour coming from Mozambican heritage, and we have restaurants trading in 21 different countries,” says Trudi van Niekerk, Chief Executive Officer of Nando’s Licensed Markets & India. Nando’s first restaurant was successful enough that soon the founders opened a second, in Savoy, Johannesburg, swiftly followed by another. Brozin and Duarte’s business strategy operated through a “flying by the seat of their pants” philosophy, taking risks, always aware they could fail at any moment. But…All other things being equal, which of the following would lead to lower barriers to entry in an industry?
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