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- What are some advantages to the consumers in DTC strategy in adidas?What risks do you think McDonald’s will face in the future?In terms of the behavioral effect on consumers,how would a computer, such as an Apple iMac, beclassified? In light of this classification, what ac-tions would you suggest to the manufacturers ofthese products to increase their sales in the market?
- 2. Has Sandals Resorts International been able to develop strong relationships with its customers. If so how? 3. Identify a local competitor in your country and discuss their advantages and limitations with respect to their products offerings. 4. Make recommendations for a local competitor to be able to combat the efforts of Sandals Resorts International1. Consider the two categories of products that Timbuk2makes and sells. For the custom messenger bag, what are the key competitivedimensions that are driving sales? Is its competitive priorities different forthe new laptop bags sourced in China?Identify the correct option in each of the following statements below. Write down only the correct answer. 1) The (micro-environment / market environment) refers to the forces outside the business, such as consumers, competitors and suppliers. This environment can be influenced or partially controlled by management. 2) A (marketing mix/ marketing objective) can be defined as something the organisation wants to achieve over a set period of time.3) (Reseller / Consumer) markets refer to individuals and households who buy goods and services for personal consumption. 4) The interest rate in a country, which is an example of the (political / economic) environment, has a direct influence on consumer prices and spending. 5) (Strategic Marketing / Environmental scanning) is the careful gathering, processing, analysing and interpreting of an organisation’s internal and external environments to reveal tactical or strategic opportunities, threats, strengths and weaknesses and to determine how…
- When Nike segments the market for athletic shoes, what types of variables is it using? Why are these variables appropriate?CSR of HP and Samsung comparison. Prioritize the stakeholders and explain your reason (which stakeholders are more important from company perspective?) e.g. 1. Customers ; 2. Government ; 3. General Public; 4. Suppliers … … with explanationHow have PepsiCo and Coca-Cola created sustainable competitiveadvantages for themselves?
- How would you approach this issue if you were the manager in charge of sourcing rawmaterials for LEGO? How would PESTEL analysis inform your actions?the growth in beauty stores, cafes and restaurants at the expense of book stores, CD and DVD stores. BIS Shrapnel’s Retail Property Market Forecasts and Strategies 2012 to 2022 report predicts growth in retail turnover to be 2.9% over the next five years. The report also indicates that online shopping would continue to take market share from bricks and mortar shops, peaking at around 15 to 20 per cent of total retailing. QUESTIONS 1.1 What are the main macro-environmental forces in the above news item?Do these forces/changes represent opportunities or threats for firms? Why?How does Subaru remain customer-oriented in its new product efforts?