Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter17: Integrated Marketing Communications, Advertising, And Public Relations
Section17.7: Promotional Mix Effectiveness
Problem 1LO
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Question
Differentiate the promotional processes as to demand creation using the two (2) major types of promotional approaches (Push & Pull).
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