As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements. A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign. B) How hard would it be to effectively integrate and coordinate your overall campaign?

As a marketing consultant, you need to help a company of your choice from any industry you decide; from the airline industry to hospitality, fashion, cars, hospitals or education. You need to help that company of your choice to decide the most appropriate Integrated Marketing Communications (IMC) tools mix for a major launch of a new and innovative product. There are many possible promotional tools to choose from. The goal is to integrate the campaign across the various elements. A) Outline the choice of IMC tools that you would use to structure this new product launch and argue what role each of them plays in the overall campaign. B) How hard would it be to effectively integrate and coordinate your overall campaign?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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