Digital video recorders allow us to skip commercials when watching TV. Some allow advertisers to see which ads are watched. A study used this technology in a sample of monitored viewer's reactions to ABC product ad that featured the band Rog. The ad won critical 2507 homes in a city. XYZ acclaim, but XYZ found that only 77% of households saw the ad. An analysis indicates that an ad has to be viewed by 76% or more households to be cost effective. Based on this test, should the local sponsor run this ad?
Compound Probability
Compound probability can be defined as the probability of the two events which are independent. It can be defined as the multiplication of the probability of two events that are not dependent.
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Probability theory is a branch of mathematics that deals with the subject of probability. Although there are many different concepts of probability, probability theory expresses the definition mathematically through a series of axioms. Usually, these axioms express probability in terms of a probability space, which assigns a measure with values ranging from 0 to 1 to a set of outcomes known as the sample space. An event is a subset of these outcomes that is described.
Conditional Probability
By definition, the term probability is expressed as a part of mathematics where the chance of an event that may either occur or not is evaluated and expressed in numerical terms. The range of the value within which probability can be expressed is between 0 and 1. The higher the chance of an event occurring, the closer is its value to be 1. If the probability of an event is 1, it means that the event will happen under all considered circumstances. Similarly, if the probability is exactly 0, then no matter the situation, the event will never occur.
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