Discuss How does the choice of distribution channels impact a company's marketing mix?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.1: What Are The Four Distribution Channels?
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Discuss How does the choice of distribution channels impact a company's marketing mix?

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