Which of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices A) A research analyst producing a report of sales volume by product and year. B) Focus group participants discussing what they like most about their smartphones. C) A website hosting firm providing a report of site traffic ranked by page views and duration. D) A poll that asks research subjects to vote for one of two variations of an ad campaign.
Which of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices A) A research analyst producing a report of sales volume by product and year. B) Focus group participants discussing what they like most about their smartphones. C) A website hosting firm providing a report of site traffic ranked by page views and duration. D) A poll that asks research subjects to vote for one of two variations of an ad campaign.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following examples BEST illustrates the kind of research that might reveal market segments that can be targeted most profitably? Group of answer choices
A) A research analyst producing a report of sales volume by product and year.
B) Focus group participants discussing what they like most about their smartphones.
C) A website hosting firm providing a report of site traffic ranked by page views and duration.
D) A poll that asks research subjects to vote for one of two variations of an ad campaign.
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