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Engineering

Computer Science

Discuss how Peoples’ Choice Bank can benefit from a data-driven culture

Fundamentals of Information Systems

8th Edition

ISBN:9781305082168

Author:Ralph Stair, George Reynolds

Publisher:Ralph Stair, George Reynolds

Chapter3: Database Systems And Applications

Section: Chapter Questions

Problem 2WE

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Concept explainers

Fundamentals of Big Data Analytics

Big data analytics is the process of using advanced analyzing techniques against huge variant data sets to uncover hidden pattern or knowledge. It helps in organization's decision making process. Big data can be organized in any of the following formats.

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In a world with increased competition and ever-evolving customer expectations, companies are using data now more than ever to make more informed business decisions. This approach to using data has been integrated into almost every industry, with financial services being one of the frontrunners. The value of data and analytics lies in the ability to solve realworld problems through precise integration of data, statistics, mathematics and technology. However, to harness the power of data and make informed data-driven decisions, a data culture remains a prerequisite and must exist at the heart of an organisation. Discuss how Peoples’ Choice Bank can benefit from a data-driven culture.

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