Discuss how services retailing differs from goods retailing?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.5: Direct Marketing And Nonstore Retailing
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Discuss how services retailing differs from goods retailing?

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