Explain how service retailers differ from merchandise retailers.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.5: Direct Marketing And Nonstore Retailing
Problem 1LO
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Explain how service retailers differ from merchandise retailers. 

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