Discuss in detail what is the critically assess the impact of personal factors on the consumer buying decision process?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter6: Consumer Behavior
Section6.1: Influences Affecting Consumer Behavior
Problem 1LO
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Discuss in detail what is the critically assess the impact of personal factors on the consumer buying decision process?

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