Say Janice, a salesperson for a line of cruise ships, lands 8 lead opportunities per week. Of those 8, 6 result in wins, or become paying customers. Using the following equation, determine Janice's opportunity-win ratio. opportunity -win ratio = wins/opportunities

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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22. Choose the best answer.
Say Janice, a salesperson for a line of cruise ships, lands 8 lead opportunities per week. Of those 8, 6 result in wins, or become paying customers. Using the
following equation, determine Janice's opportunity-win ratio.
opportunity -win ratio = wins/opportunities
60%
75%
80%
30%
O O O O
Transcribed Image Text:22. Choose the best answer. Say Janice, a salesperson for a line of cruise ships, lands 8 lead opportunities per week. Of those 8, 6 result in wins, or become paying customers. Using the following equation, determine Janice's opportunity-win ratio. opportunity -win ratio = wins/opportunities 60% 75% 80% 30% O O O O
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