Discuss other existing products that have created new life for the product by embracing Internet, mobile or social media platforms. Suggest an app for another tangible product or service that does not currently use online,mobile or social media, along with ways to encourage customer engagement and social sharing for the brand.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
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Discuss other existing products that have created new life for the product by embracing Internet, mobile or social media platforms. Suggest an app for another tangible product or service that does not currently use online,
mobile or social media, along with ways to encourage customer engagement and social sharing for the brand.

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