Discuss other existing products that have created new life for the product by embracing Internet, mobile or social media platforms. Suggest an app for another tangible product or service that does not currently use online,mobile or social media, along with ways to encourage customer engagement and social sharing for the brand.
Discuss other existing products that have created new life for the product by embracing Internet, mobile or social media platforms. Suggest an app for another tangible product or service that does not currently use online,mobile or social media, along with ways to encourage customer engagement and social sharing for the brand.
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 1DYMP
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Discuss other existing products that have created new life for the product by embracing Internet, mobile or social media platforms. Suggest an app for another tangible product or service that does not currently use online,
mobile or social media, along with ways to encourage customer engagement and social sharing for the brand.
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