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Discuss a new product idea based on the map
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- Gregg Steiner joined Cleveland-based Pinxav in 2003 knowing the diaper-rash product manufacturer’s sales were declining. At a trade show Steiner was pitching the product to some new mothers who had never heard of it. The mothers weren’t convinced that they should part with their money for a new-to-them product. The inspired Steiner said, “If you’re not happy with the product, I will not only give you your money back—I’ll buy you our competitors’ product. I’ll buy you whatever other brand you want.” Suddenly, the women were interested, and they all plunked down their money. None of the women ever took Steiner up on his offer. So Steiner decided to make it part of his business practice. This new guarantee was an example of: A. assembly networking B. corporate synergy C. reverse engineering D. organizational innovation E. organizational networking8. Cues - the norms of a product, what one normally thinks of certain product types or brand. You will need to do a bit of research here. Provide an example of a cue/cues as per cereal. Remember cues can vary by all/any of the 4 Ps of the Marketing Mix. Your answer could be a product that match cues, goes against cues, should change due to cues, etc. Be specific and be sure to explain well.1. Sara is aware of many different brands of food processors, but she is only considering seriously three of these brands. These three brands that Sara is evaluating constitute her ____. Select one: A. Alternative set B. Awareness set C. Preferred set D. Evoked set E. Evaluative Criteria 2. Lara noticed that she was running out of gas. She pulled into the closest pertrol station and filled up the tank. Lara's decision on which gas to purchase is characterized by ____. A. limited decision making B. A high level of cognitive processing C. Extended decision making D. A high level of affective processing E. A low level of purchase involvement. 3. Most purchases in supermarkets are unplanned. Select One: A. True B. False As soon as possible urgent With Explanation
- Many people think that fangirls are crazy teenage girls who cry because of their obsession with a celebrity. They believe that the fangirls have no lives and devote them to these stars that appear on TV screens (http://insert-name-here.weebly.com/reflections/the-psychology-behind-fangirling; https://www.youtube.com/watch?v=nS2QqSQbjOQ). A fangirl is a generic term that can mean anyone from any age (usually teenagers) who is ‘obsessed’ with a band, artist, actor, sportsperson, television series, or even books. Each one of these categories is put into something called a fandom. Fandom stands for ‘fanatic domain’. Fangirls or fanboys talk about their obsession in these domains, usually on social media. Several factors drive people into being fans - social (family, group affiliation), psychological (self-esteem, escape), personal (aesthetic, entertainment, eustress, economic). From a marketer’s perspective, how will the knowledge of these factors influence the marketing strategy of any…Are these Dogs, Stars, Question mark or Cash Cows? Why? BNSF Duracell Fruit of the Loom Garan Incorporated Justin Brands Richline Group See's Candies Ben Bridge Jeweler Berkshire Hathaway Energy Company Nebraska Furniture Mart Lubrizol Corporation BoatU.S. Marmon Holdings, Inc. Borsheims Fine Jewelry McLane Company Brooks MedPro Group Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.Creative Homework/Short Projecr As a member of anevv product team with your company, you are working to develop an electric car jack that would makechanging car tires easier. You are considering conducting a test market for this nevv product. Outline thepros and cons for test marketing this product. Whatare your recommendations?
- Brand awareness comprises of ____________. Select one: a. none of the answers supplied for this question are correct b. brand equity and brand knowledge c. brand recognition and brand recall d. brand knowledge and brand recall e. brand knowledge and brand experience Clear my choiceWhat will be 2-3 questions on Online Shopping for--- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect QuestionPlease do not give solution in image format thanku Activity 2 Consumer Behaviour and Decision Making Activity Recall Purchases in the past three months Product Category Brand Consumer decision making process – Deliberate/rational or Habitual or Impulse Any other comment (Optional) e.g. the choices made, reasons, factors influencing purchase etc 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Task 1. Identify and describe a meaningful pattern (up to 2) from the table. Hint/suggestions: High vs low involvem
- 4. What is the correct order of Maslow's Hierarchy of Needs, starting at the lowest, most basic level: Group of answer choices Physiological needs, Love & Belonging, Safety & Security, Self-Esteem, Self-Actualization Physiological needs, Safety & Security, Love & Belonging, Self-Esteem, Self-Actualization Physiological needs, Love & Belonging, Safety & Security, Self-Actualization, Self-Esteem Physiological needs, Safety & Security, Self-Esteem, Love & Belonging, Self-Actualization1. Management at a U.S. company trying to market tomato paste in the Middle East did not know that, translated into Arabic, tomato paste is “tomato glue.” How could they have known in time to avoid problems? 2. Give examples of how the self-reference criterion might be manifested. QMales Life Mall Shopping: Insights to their shopping interest One elusive question retailers and advertisers have yet to fully answer is, “Do men really hate shopping?” While some experts say yes, others remain unsure. So, recently men’s health magazine of Mundawanga hired James Ndambo Consultants, one of the world’s largest marketing research firms to find out. Using an online descriptive research design, James Ndambo Consultants polled 2000 men across the country asking “how” “what” “where” questions about their shopping habits and preferences. The findings offer direct insights into some misrepresentation about how men shop or don’t shop as well as some lessons for marketers and advertisers. QUESTION: Critically discuss any five benefits of considering the business environment context to define the research problem. With examples show how the discussed benefits help firms/ institutions to find answers to the questions, improve and maintain quality.
