Q: Why customer is ready to pay extra for buying a particular brand
A: Companies usually tend to build their brand value in order to gain a strong foothold in the market.…
Q: Explain the concept of a Category Captain within a Retail context
A: Operations management is an area of management dealing with production, storage and delivery of…
Q: List the Three main brands that retailers can use
A: A brand can be described as a particular name under which a company sells its products or services.…
Q: part of omni-channel shopping.Explain the retail and consumer attributes thataffect outlet…
A: Distribution is a function of marketing of transfer of goods from the producers and the…
Q: Explain the five major merchandising decisions that a retailer must make when developing the…
A: The main process of exhibiting and selling various products to the ultimate customers are known as…
Q: What is the difference between manufacturer brands and store brands?
A: Manufacturer brands-They are designed by producers and given their own brand name. The producer is…
Q: How is product-line pricing helpful to both retailers and theircustomers?
A: Product line pricing is a pricing strategy where the company will price different product of a…
Q: Which activity involves communicating the product benefits to the target customers to influence them…
A: Marketing is an activity which the firm takes up to make customers. For this marketing strategies…
Q: Describe the differences in merchandise assortments for convenience stores, supermarkets, box…
A: Let us define what is merchandise assortments: The diversity of products that a retailer stocks and…
Q: What is the concept of vaseline intensive care body lotion products? And what is the concept of…
A: Customers looks for their problems to be solved by the product offered by the company. For example…
Q: As a retail brand, assess the Dollar General strategy with respect to segmentation, targeting,…
A: Segmentation-It is the process of splitting up the market into smaller groups who share similar…
Q: what is labelling and how it is done in the warehouse ?
A: A label can be defined usually as a piece of paper or another type of material affixed to an item…
Q: ocation, merchandise assortment, pricing, advertising and promotion.
A: Retail Mix of Khimji Ramdas includes their planning and idea of commencing a business distribution.…
Q: As a retail brand, assess the Auchan retail strategy with respect to segmentation, targeting,…
A: Mаrketing meаns the methоds with whiсh the firm орerаtes fоr sаtisfying the needs оf…
Q: Describe the different types of retailers businesses use to distribute products
A: The various types of large scaled retailers are explained below in the following points:- 1. Chain…
Q: Once in a particular retail outlet, what in-store and/or online characteristics can influence brand…
A: Brand can be explained as the symbol, mark, logo, name or something else that would distinguish or…
Q: A shop for big men’s clothes carries pants in sizes 40 to 60. Would this be considered a broad or a…
A: A group of products that are marketed and sold under a single brand is said to be a product line.…
Q: What is the difference between an EDLP retailer and a high-low retailer? Why does Carmex charge them…
A: Every day low pricing tends to have constant pricing trend of products over a long period of time.…
Q: Determine the most effective retailing strategy for a manufacturer's items based on their goals.
A: Retail strategy is a way for advertising a good or service with the goal of reaching out to and…
Q: What are the advantages and disadvantages of manufacturer's brands versus store brands? Consider…
A: Manufacturer's brands are those brands which are sponsored by the manufacturer of the product. The…
Q: What are the advantages and disadvantages of selling costetics products through door-to-door…
A: Distribution channel is very critical for any company. The decision for distribution channel can…
Q: What potential problems does Target face in continuing its focus on store brands?
A: The amount of money that people can spend nowadays, particularly the youth is limited. Besides that,…
Q: Write an advertisement for ONE of the following objects. (Write 50-80 words) Dell Latitude 9510…
A: Advertisements are created and posted in the social media and/or telecasted in the TV and/or aired…
Q: Should cost be a factor in Carmex's prices? What do you think is a reasonable markup for Cannex and…
A: The Carmex Company uses a cost-plus pricing model. The corporation considers a variety of elements,…
Q: he vast array of products that consumers buy can be classified on the basis of Shopping Habits and…
A: the product that is brought for consumption and not for resale purposes is known as consumer goods.…
Q: Name and describe the three types of off-price retailers.
A: Off-price retailers usually buy directly from manufacturers, so bulk quantity discounts are…
Q: Explain the importance of packaging and identify type of packaging that Woolworths will focus on…
A: A business strategy is a set of guidelines formulated to reach a specific business objective.…
Q: Store brands are created and manufactured by the retailers. Select one: O a. True. O b. False.
A: Store Brands are some thing which are created by the store itself. For Example : " MORE Retail chain…
Q: Describe Zara products based on the elements of marketing. Price, location, promotions, product…
A: Elements of marketing mix: A marketing mix is the combination of various elements that are used or…
Q: In retail pricing, retailers often have a maintained markup. Explain how this maintained markup…
A: Retail Pricing- This is the pricing at which a product is sold to the consumer i.e end-user. Retail…
Q: Brief Overview of the Marketing Mix for the Product. This should be a concise description of how…
A: Marketing mix - In today's competitive business scenario, companies use various marketing strategies…
Q: eatures and values of the food home delivery brand and also challanges faced by this brand
A: Food home delivery is like a courier service for food in which the order given by the customer is…
Q: Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from…
A: Marketing is the process by which a company tries to get people to buy or use its products or…
Q: Who are Independent off-price retailer?
A: Off-price retailers can be explained as retailers that sell high quality or superior quality goods…
Q: Name three main types of off-price retailers?
A: Off-price retailers are retailers who sell high-quality products at a very low price. They often…
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Solved in 3 steps
- Explain the concept of a Category Captain within a Retail contextList the Three main brands that retailers can useClassify each of the following products into either convenience,shopping, specialty, or unsought goods: toothpaste, life insurance,Sharp TV, Eggo waffles, lettuce, Coach handbag, adidas soccer cleats,furniture.
- Using examples, what pre-sale and post-sale activities are performed by the retail outlet?Why customer is ready to pay extra for buying a particular brandThe vast array of products that consumers buy can be classified on the basis of Shopping Habits and are broken down into four main areas. List these four main classifications of consumer goods. Explain what elements are included within and give local examples.
- What are the advantages and disadvantages of manufacturer's brands versus store brands? Consider both the retailer's and customers perspective.1- Identify from the following options the factor that forces the producers and the retailers to offer the best product and services to the customers. a. Product assortment b. Retail Competition c. Retail format d. Price promotionWhat are the advantages and disadvantages of selling costetics products through door-to-door selling, specialty stores, department store counters, and supermarkets and hypermarkets? How will the use of these channels very with target market segments and brand strategies?