Why customer is ready to pay extra for buying a particular brand
Q: Discuss the advantages of having a good brand.
A: Ans. Introduction Each company fantasies about having a stalwart brand that dominates its market…
Q: Select a strong brand of your choice and explain reasons?
A: A strong brand indicates how much a brand is recognizable among the masses. A brand helps in…
Q: Different stages of product life cycle require different combination of promotional mix”. Discuss…
A: The product life cycle consists of stages where in the life of the products begins as soon as it…
Q: What brands do you hate and why
A: The brands or any product or goods are something which every person has a different preference,…
Q: When diverse products belonging to same category are manufactured by a company but have different…
A: The branding is the process where the companies give an identity to the product through a symbol,…
Q: Segmenting or dividing a market into distinctive groups of buyers. Please provide example of a…
A: Segmentation helps to identify the ideal customers for a product/service who are more likely to buy…
Q: What does test marketing involve, and what are the alternatives? Find a local example of an…
A: Organizations usually try the product in the market before full-fledged bringing it into the market.…
Q: List the key characteristic distinguishing business products from consumer products?
A: Some different organizations and industries are active these days. Some different products and…
Q: “Honest Tea” is a dying brand. Analyse the causes of this failure after becoming such a brand.
A: Honest tea is a wholly owned subsidiary of the popular soft drink giant company Coca-Cola. It was…
Q: A business strategy approach for a new brand targeted to the public market
A: Basically, your focus on procedure includes assessing each segment’s engaging quality and, from…
Q: _________ Customers who consistently choose specific brands.
A: People have many needs and wants in their daily life. They have problems which require goods or…
Q: Modify existing Product Select any product. Following the given strategies modify the selected…
A: Introduction: The term Market refers to an exchange of goods and services between the buyer and the…
Q: Explain the 5 types of discount for business products?
A: The following are the five most popular types of discounts: Quantity discounts Functional discounts…
Q: Does your favorite clothing store have a private-label brand strategy? If yes, how does it build…
A: Private labels are generally launched to gain higher gross margins from branded products. They…
Q: What is importance in properly positioning your brand in the market?
A: In a marketing organization, it is very important that the customers should recognize and value the…
Q: difference between brand identity and brand position?
A: Brand equity is the perceived value of a business or its product based on the reputation among…
Q: Describe four product types and purchasing practices with an example of each product type.
A: Consumer goods are those goods that are bought by the final consumers for their ultimate…
Q: Discuss how a new brand manufacturer would go about defining their market segments and then begin to…
A: In the market, when a new firm enters with its brand name, it has to face various difficulties to…
Q: Give two examples of consumer addiction to brands
A: Addiction to Brands is a consumer's psychological state that includes mental and behavioral…
Q: Discuss other existing products that have created new life for the product by embracing Internet,…
A: With the continuous change and advancement in the internet and other technologies, the methods of…
Q: Choose a brand of your choice and discuss its brand architecture strategy
A: Branding is the use of various brand attributes to distinguish the firm from other competitors in…
Q: what different ways you will suggest to Leverage Secondary Associations with your present Brand in a…
A: Leverage Secondary Associations - It can be defined as a strategy implied to build brand equity.…
Q: Choose two brands and identify how the following brands practice relationships marketing. Bench,…
A: Customer relationship management is the process of creating and maintaining a relationship with the…
Q: What are the advantages and disadvantages of manufacturer's brands versus store brands? Consider…
A: Manufacturer's brands are those brands which are sponsored by the manufacturer of the product. The…
Q: Discuss the extendibility of any two brands of your choice and state why how introduction of new…
A: A brand extension can be described as a marketing strategy in which a company decided to launch its…
Q: Design a brand extension plan for any Brand of your choice in the light of Ansoff’s growth/share…
A: The Ansoff matrix is a marketing tool used by companies to analyze and plan their growth strategies.…
Q: What is meant by reference pricing?
A: The price a seller charges needs to consider, and be consistent with, the objectives and costs of…
Q: Describe the concept of brand equity. Think of a company (besides NIKE and coca-cola) that has…
A: Below mentioned are the various reasons why understanding consumer perception is important: 1.…
Q: Discuss the three levels of a product by using the HAMARVIK mattress as an example.
A: The levels of the product are classified as the levels on the basis of the functionality of the…
Q: Five practical reasons why the company should segment their products
A: Market segmentation refers to the classification of prospective consumer groups, in accordance with…
Q: he vast array of products that consumers buy can be classified on the basis of Shopping Habits and…
A: the product that is brought for consumption and not for resale purposes is known as consumer goods.…
Q: Outline any three (3) of the roles that brands typically play in a brand portfolio and further, as…
A: The term "brand portfolio" refers to the umbrella under which all of a company's brands or brand…
Q: 3 levels of product for a portable espresso machine.
A: 3 levels of product for portable espresso machine is explained below:
Q: Taken together, tobacco products, alcoholic beverages, and Del Monte brand fruits are considered a…
A: A product line is a combination of related products that a company sells under one brand name.…
Q: the decline stage of life cycle? Also give the reason for their existence
A: The decline stage of the product comes under the product life cycle. It includes following stages:…
Q: Brief Overview of the Marketing Mix for the Product. This should be a concise description of how…
A: Marketing mix - In today's competitive business scenario, companies use various marketing strategies…
Q: Why a firm does not want a brand name to become a generic term?
A: The brand is the name through which the firm gets a unique identity and it is used to create a…
Q: Q. Discuss how companies can use the Internet to build their brands. Give an example of a company…
A: Online marketers can use different forms of online advertising and promotion to build brands through…
Why customer is ready to pay extra for buying a particular brand
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- WHAT is a private brand and store brand ?A brand is “a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or groups of sellers and to differentiate them from those of competitors”. ~American Marketing Association Brand Plays many roles, keeping this definition in mind try to explain what kind of roles Brands play for: - Customers - Company - CompetitorIn what ways can a company adjust its brand portfolio? Explain each option with examples.
- Consumers buy brand, not products. Dicusss the importance of Branding in the light of the above statement .Choose two brands and identify how the following brands practice relationships marketing. Bench, okada,SM, petron.Discuss the extendibility of any two brands of your choice and state why how introduction of new categories will benefit the parent brand.
- what is market mix. why is it important when launching a new product from an exsisting company. What? Who? Where? When? Why? How? ( market mix for a new product at an exsisting company :) )Different stages of product life cycle require different combination of promotional mix”. Discuss the best combination of promotional mix for a newly opened hairdresser in Westfield Liverpool.i. Briefly enumerate, What is the role of a brand manager in building and maintaining a strong brand identity for a company's products or services?