Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 15DRQ
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Discuss the impact of the changing age structure of the population on consumer spending and buying behavior. Why is this trend important to marketers?

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