Understanding factors that affect buying behavior helps marketing managers to predict consumer responses to marketing strategies and helps to develop a marketing mix.; True or False
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Understanding factors that affect buying behavior
helps marketing managers to predict consumer
responses to marketing strategies and helps to
develop a marketing mix.; True or False
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- What is the concept of customer insights and the role it plays in making good marketing decisions.Ford widely publicizes Sheryl Connelly’s research findings about the broad trends affecting consumer behavior. During which stages of the consumer buying decision process is this publicity likely to prove influential, and why?1.The classification of different buying situations? a. creates more confusion to business marketers b. call for a very different marketing strategy for each buying situation c. requires a consistency in marketing products to organizational buyers d. are theoretical and have little relation to what happens in the real world e. suggests business marketers to develop one marketing mix for all situations
- The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?Show example and give personal perspective!Answer needs to be 200-400 words in length. Please use textbook to do this assignment.The foundation on which a company can develop its marketing mix is A. articulation of its marketing strategy. B. articulation of its competitive advantage. C. identification and analysis of the current market opportunity. D. identification and analysis of a target market. E. identification and analysis of the marketing environment.