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- Do some research and find a company that has done a good job establishing brand equity. Describe which one or more of the four dimensions the company targets in its equity effortsCritical Thinking Brand equity means that a brand enjoys customer loyalty, perceived quality, and brandname awareness. To what brands are you personally loyal? What is it about the product that creates brandloyalty and, thus, brand equity?Discuss the importance of brand, and why it is important for both customers and business firm?