Discuss the relevance of the top four forecasting methods for a small or medium-sized firm to predict future revenues and capital costs of a business

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
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Discuss the relevance of the top four forecasting methods for a small or medium-sized firm to predict future revenues and capital costs of a business

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