Discuss, What are the considerations for brand recognition in a rapidly changing market and evolving consumer preferences?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter11: Product And Branding Concepts
Section11.6: Types Of Brand Strategies
Problem 1LO
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Discuss, What are the considerations for brand recognition in a rapidly changing market and evolving consumer preferences?
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