It was recognised early in the development of life assurance that the health and occupation of proposed for life assurance were relevant, in that unhealthy life and dangerous jobs brought a greater than average risk to the life fund. Required: (a) Describe the structure of life market and types of intermediaries involved. (b) Outline Five (05) types of life products and their distinct features. (c) Briefly explain how the principal of utmost good faith and proximate cause apply to life assurance policies.
It was recognised early in the development of life assurance that the health and occupation of proposed for life assurance were relevant, in that unhealthy life and dangerous jobs brought a greater than average risk to the life fund. Required: (a) Describe the structure of life market and types of intermediaries involved. (b) Outline Five (05) types of life products and their distinct features. (c) Briefly explain how the principal of utmost good faith and proximate cause apply to life assurance policies.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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QUESTION ONE It was recognised early in the development of life assurance that the health and occupation of proposed for life assurance were relevant, in that unhealthy life and dangerous jobs brought a greater than average risk to the life fund. Required: (a) Describe the structure of life market and types of intermediaries involved. (b) Outline Five (05) types of life products and their distinct features. (c) Briefly explain how the principal of utmost good faith and proximate cause apply to life assurance policies.
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