discussing the defensive strategy used by Sibanye Stillwater Ltd

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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With reference to the article above, write an office memo of 400-550 words, discussing the defensive strategy used by Sibanye Stillwater Ltd


Case study:

Huge job cuts looming for one of South Africa’s biggest employers
Sibanye Stillwater Ltd. said it might cut more than 2,000 jobs at some gold mining operations in 
South Africa that are struggling to make a profit. The Johannesburg-based precious metals producer will enter into consultations with labour groups and other stakeholders on the proposed 
restructuring, which could affect 1,959 employees and 465 contractors at its Beatrix 4 shaft and 
Kloof 1 plant. The operations aren’t profitable as they are running out of commercially viable ore, 
and they face rising costs and lower output levels, Sibanye said in a statement. “To allow shafts and operating plants that are no longer sustainable to continue operating at a loss will threaten the  remaining life of mine of the other South African gold operations,” said Richard Stewart, Sibanye’s chief regional officer for Southern Africa. Sibanye, the largest employer in South Africa’s mining sector, was hit by a workers’ strike over wages for almost three months earlier this year. The company is among producers battling to squeeze profits from some of the world’s deepest and costliest gold mining shafts. It’s becoming harder to operate the mines profitably due to strikes, higher electricity costs, and challenges extracting ore at depths of as much as 4 kilometres (2.5 miles), said company spokesman James Wellsted.

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