Distinguish between brandextension and line extension

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter12: Developing And Managing Products
Section12.6: The Product Mix
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Distinguish between brand
extension and line extension

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Companies try various strategies to sustain in the market. Bringing new products and new variables of products is one of those strategies.

Brand extension and line extension comes under those strategies. These terms are discussed below. Differences between the two is also mentioned.

 

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