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Business

Operations Management

Do you think that MTV’s future lies mostly in its international operations? Explain your answer.

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter6: International Management

Section6.7: The Necessity Of Global Markets

Problem 1DQ: Why did McDonalds choose to use strategic alliances to enter India? Why not use exporting or other...

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Concept explainers

Global supply chain management

Global supply chain management is a broad term that covers all aspects of a product's lifespan, from conception through distribution to consumers. The study of planning how goods and services will get from producer to consumer is known as global supply chain management (GSCM). The supply chain, as the name implies, is a group of network functions, organizations, and personnel. It begins with those who produce and supply raw materials or components to manufacturers, continues with logistics services that carry finished goods to warehouses and distribution centers, and ends with wholesalers and retailers purchasing the goods.

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For 25 years every attempt by Pepsi to return to South Africa failed. But this time it may be different, analysts believe – thanks to a R24 billion investment that has little to do with cola. Parent company PepsiCo's planned acquisition of Pioneer Foods, known for brands such as Weet-Bix and Marmite, could mean Pepsi is on more shelves more often. Pioneer has a massive distribution network throughout South Africa – and the kind of relationship with major supermarkets that make for prime placement. Pepsico will almost certainly use the Pioneer Foods network to launch some of its products in South African supermarkets, says Schalk Louw, a portfolio manager at PSG Wealth. "Go into any shop, and compare how Coca-Cola is placed compared to Pepsi’s beverages. Coke has pride of place, while the Pepsi products will be right at the back, if in the store at all." Through the distribution of its bread and maize meal products, Pioneer also has a strong distribution reach among spaza shops -…
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