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International strategy focuses on the scope of a firm’s operations through geographic diversification. International is required when the firm operates in multiple industries that are located in multiple countries or regions (e.g., Southeast Asia or the European Union). Suggest and justify TWO (2) international level strategies that were likely to have been in place under the Kindle/Amazon strategic option.
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- Compare and contrast a global, regional, and local strategy. Discuss some advantages and disadvantages of each method.Describe the current global strategy for Estee Lauder and provide evidence about how the firm’s resources andcompetencies support the pressures regarding costs and local responsiveness. Describe entry modes they haveusually used, and whether the modes are appropriate for the given strategy. Should the company go global? If so,what do they need to consider. If not, why?In what kind of industries does a localization strategy make sense? Why? When does a global standardization strategy make the most sense? Why? What do you see as the main organizational problems that are likely to be associated with the implementation of a transnational strategy? Explain. What is the most appropriate organizational architecture for a firm that is competing in an industry where a global strategy is most appropriate?
- 1. Explain the varying types of international strategies Nestle can choose from when pursuing the international expansion of its business operations as discussed in the course. Of the strategies discussed which strategy is Nestle utilizing? 2. Provide at least two (2) examples/case studies of international strategies of multinational corporations in Switzerland, Japan and Mexico that have succeeded or failed. Be sure to state the international strategy utilized. 3. Suggest two (2) expansion modes which can be utilized by Nestle as it enters new infant nutrition factories in Mexico. Explanations for the modes suggested must be included. Explain the choice of the specific expansion modes based on market conditions in Mexico. 4.International Business Strategy Analysis (Question 1) o Discussion on Tesco international business strategy utilised in Japan: is it multidomestic? Discussion on benefits and risks of the international business strategy o Discussion on the alternative international business strategy which can be utilized in Japan either with transnational as the alternative? Please give detail information After a discussion on all strategies as addressed in the courseDescribe, in detail, the four strategies: Global Standardization Strategy, Transnational Strategy, International Strategy and Localization strategy. Explain in your own words the differences between the strategies and the unique advantages each provides
- The competitive strategy of a firm pursuing a transnational, "think global, act local" approach to strategy making A) usually involves cross-subsidizing the prices in those markets where there are significant country-to-country differences in the product attributes that customers are most interested in. B) involves having strongly differentiated product versions for different countries and selling them under distinctly different brand names so that there will be no doubt in customers' minds that the product is more local than global. C) is essentially the same in all country markets where it competes but it may give local managers room to make minor variations where necessary to better match local market conditions. D) entails little or no strategy coordination across countries. E)involves selling a mostly standardized product worldwide, but varying a company's use of distribution channels and marketing approaches to accommodate local market conditions.We discussed three (3) types of international strategies, namely multi-domestic, global and transnational strategy. 1. Conduct an evaluation of the strategies to determine which strategy a local firm in your country that wishes to enter an international market should utilise. The name of the local firm should be included and the market they wish to enter should be specified.a.Overview of the five (5) entrance modes, which include exporting, licensing deals, partnering and strategic alliances, acquisitions, and the establishment of new, totally owned subsidiaries, commonly known as greenfield ventures.Analysis and justification of the company's and the tumeric soap's chosen international market entry strategy in Germany. b.Propose an international strategy based on multi-national, global, or transnational strategies. The company and the tumeric soap that was chosen as the product on the international market in Germany.
- Using the “Diamond Model” describe the key elements using Netflix’s global presence. Demand Conditions Factor Conditions Related and Supporting Industries Strategy, Structure, and Rivalry Select one of the types of international strategies that you believe applies to Netflix. Provide evidence and justification for your selection. Make sure to fill out the references slide for the information you are presenting.Up to 2013 Southwest Airlines had not expanded outside the U.S., although in 2013, Southwest’s CEO remarked that “opportunities for growth now lie beyond US borders”.Evaluate possible international strategy approaches (multi-domestic, global or transnational) and select which strategy Southwest should pursue to achieve successShould Airbnb have entered the Chinese market in the 1st place? If Airbnb continues with its entry into the Chinese market, how should it best position itself? Should it use its established formula, or localize? If Airbnb localizes, what are the possible ways of localizing? Which one should it prioritize?
